Spirit of Radio: Ad wars pitch Conservatives versus Liberals


Across the country this holiday season, voters who listen to radio will be hearing pitches from Prime Minister Stephen Harper and from Liberal leader Justin Trudeau.


The Liberals have announced that they have two different radio ads ready to go. You can listen to them on their Web site but, so far at least, I have no reports that anyone has actually heard them in the wild. Continue reading Spirit of Radio: Ad wars pitch Conservatives versus Liberals

Conservative radio attack ads target Justin Trudeau

In markets across the country this fall, the Conservative Party of Canada has been airing radio ads that attack Justin Trudeau. The one above attacks him on his experience. There is also this ad more attacking him for his plan to legalize and regulate marijuana.


In the meantime, Ottawa political journalists would be grateful if you would help us spot these political ads in the wild. You’ll need to use Twitter to do so under the hashtag #SawAnAd. Tweet out a few details about the ad but be sure to note time, station and program you heard or saw the ad.

[polldaddy poll=7583075]

NDP buys front page of Halifax paper, much tut-tutting ensues

Halifax Metro Fake Front

This was the front page of the free commuter newspaper Halifax Metro today. Looking at it quickly, it might appear as if Metro‘s front page editors were making some editorial judgements about the winners and losers in the first debate of the Nova Scotia general election campaign, held yesterday evening at the CBC Halifax studios. The lead headline is “Dexter in tune with today’s families” while the sub-heads with Liberal leader Stephen McNeil reads “McNeil disappoints on jobs, health care” and with PC Leader Jamie Baillie, “Baillie dodges disastrous record.” Continue reading NDP buys front page of Halifax paper, much tut-tutting ensues

B.C.'s Clark pitches for women: Will it work?

British Columbians go to the polls in mid-May. It’s now almost mid-February. The incumbent premier, B.C. Liberal Christy Clark, continues to trail badly in the polls and she polls particularly badly among female voters. Here’s a new ad that, it seems to me, is aimed at female voters. Think it’ll help?

Continue reading B.C.'s Clark pitches for women: Will it work?

Tonight's Super Bowl ads now – with commentary

Marketing professors at the University of Texas at Austin have a great (and timely) post up in which they assess Super Bowl advertising. Canadian readers ( who may have trouble seeing the American ads on Canadian networks) can get some sneak peeks of what the big ads will be during tonight’s big game.:

Remember the ad where a little kid dressed up as Darth Vader uses “the force” to turn on his dad’s car? That Volkwagen spot was among the most-talked-about commercials during the 2011 Super Bowl.

The annual National Football League championship is not only a contest between the two best teams, it’s also a venue for advertisers to capture the attention of millions of viewers. The rise of social media has amplified the annual commercial fest as people take to cyberspace to express their opinions about the much-anticipated ads.

“For many — not only those teaching and practicing advertising — the ads on the Super Bowl have become a major reason for watching,” says advertising professor Neal Burns. “Social network technology lets us all participate in a meaningful and fulfilling way.”

Burns (whose Twitter handle is @berryboy316) and three other advertising experts from the University of Texas at Austin will be joining the virtual water cooler during the game, live-tweeting their thoughts using the hashtag #SBAdJudge. Burns will be joined by assistant professors Kevin Thomas, (@kevin_d_thomas), Angeline Close (@angelineclose) and Robert Lewis (@robertjoellewis).

Because several ads have been released on YouTube before the game this year, we’ve got a preview of their expert opinions.

via Advertising Professors Rate Super Bowl Ads « Know.

Hi, I'm Adrian Dix and I'm not the scary guy my opponents would have you believe

The B.C. NDP have responded (above) to some negative ads put up by a right-leaning group known as the Concerned Citizens for B.C. as well as other ads put out in the last week by the B.C. Liberals. From the B.C. NDP press release: Continue reading Hi, I'm Adrian Dix and I'm not the scary guy my opponents would have you believe