Last week, I got a request to help an Ottawa-based charitable organization by being one of several ‘celebrity ambassadors’ for an event they’ll have in the spring. The event is a 10K run. The organizers asked me to raise awareness about the event through my Twitter account, Facebook page, and this blog. There was no “ask” to mention the event in any newspaper copy or on my television program. The event’s sponsors include a national sporting goods retailer and a sporting goods manufacturer. Event Ambassadors are offered the chance to get a new pair of running shoes, a new pair shorts and socks, and a shirt from this manufacturer. There was no request to endorse either the retailer or the manufacturer.
So, given Leslie Roberts, Amanda Lang, etc. I asked my Facebook followers if they would think worse of me as a journalist if I accepted the job of “celebrity ambassador” and took the shoes, shorts, and shirt.
I was floored at the number and quality of responses.
Continue reading Journalism ethics: Can I get swag from a charity event?