Press release writing: Could there be another way?

I have to read things like this for a living but do the folks who write these on behalf of their vainglorious masters really believe they're passing on important information with opening lines like this?

DISRAELI, QUEBEC–(Marketwire – June 30, 2008) – The Minister of Public Works and Government Services Canada, Secretary of State for Agriculture and MP for Megantic-L'Erable, the Honourable Christian Paradis, on behalf of the Minister of Transport, Infrastructure and Communities, the Honourable Lawrence Cannon, and the Minister of Agriculture, Fisheries and Food, Minister responsible for the Chaudiere-Appalaches Region and MNA for Frontenac, Laurent Lessard, on behalf of the Deputy Premier and Minister of Municipal Affairs and Regions, Nathalie Normandeau, announced today . . .[here's the rest of that release]

2 thoughts on “Press release writing: Could there be another way?”

  1. LOL.
    It's rather ironic that in the 21st century, with all it's technology, we're still using a format developed in the late 19th, early 20th century.
    Do a Google search on Social Media News Releases. There are some great ideas and discussions on where things should be going.

  2. Again, another “journalist” complaining about having to “read” information to do their job, rather than what it was like in the “good old days” when the Liberals were in power and the Liberals wrote your stories for you and you didn't have to read anything, just attend parties and “entitlement” get-to-gethers.
    I don't feel your pain

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