I’m in Detroit for the next few days covering the North American International Auto Show. This is Detroit’s big party of the year for the auto industry. And this year, like it’s been for the last few years I’ve come down to cover this thing, it’s a tale of the Detroit Three looking to fight off the foreign nameplates.
Today, two of them are doing that by circling the wagons — unveiling all-new versions of their franchise product. For Ford, that would be the F-150 pickup truck, the best-selling vehicle in Canada and in the U.S. Chrysler’s Dodge division unveils an all-new Ram, and will have its new pickup truck actually herd real cattle down Washington Avenue to the trade show facility at Detroit’s Cobo Hall.
On the other side of the ledge, Toyota, Honda, and Nissan have their usual presence here but there are more foreign nameplates to worry about: Hyundai has had the biggest year-over-year growth of any car maker in Canada and now, at this show, we will see some Chinese automakers show off their wares.
I’ll put pics up as I’m able through the weekend.