Over at my Facebook page, a friend asks me: “David, what are your thoughts re the so-called “Fox News North” broadcast application to the CRTC?”
As I'm the National Bureau Chief for the applicant and will likely have a prominent role in the television programming for the station once it gets up and running, I was pleased to provide the following reply:
First: It's called SunTV News. It's 100 per cent Canadian owned and operated. There's no deal with FOX; no licensing; no money from FOX. We're as Canadian as the CBC. SunTV News. Not Fox News North.
Second: Take a look at the CRTC's “Notice of Hearing” for our licence. It's a short read and it's right here at:
http://www.crtc.gc.ca/eng/archive/2010/2010-649.htm
Let me cut to the chase and sum up what's in that doc: We are not asking taxpayers to subsidize us. We're not asking the CRTC to force Canadians to pay for our programming or to be forced to watch us. What we are doing is asking the CRTC to order Rogers, Shaw, Videotron, Telus, Bell and all other cable and satellite companies to put us on the digital dial so that, to quote from the CRTC notice, “the public [can] have access to Sun TV News without any obligation to choose it.”
So to sum up: You don't want it? No problem. We're not asking the CRTC to force you to pay for it. You want it? Terrific. We are asking the CRTC to make sure your local television provider puts it on the dial so that you can order it.
Our owners, Quebecor Inc., plan on losing about $25 million over the first four years of Sun TV's operation. That's $25 million that a Canadian company is willing to bet on Canadian journalists and Canadian audiences. When was the last time that happened? (Why it was Conrad Black's National Post where I just happened to be a proud day oner!)
How will SunTV make money? Partly through the sale of advertising. But we're also betting that a lot of Canadians will pay 50 cents a month for us. That's right. $6 a year. A year.
Of that 50 cents, half will go to us and half to the TV distributor. So we're going through these hoops so we can ask you — not force you — to give us $3 a year. For that, we intend to offer you some television news programming that you can't get on CTV or CBC (or American-owned CNN, for that matter, the channel that is easily the most-watched all-news channel in this country.)
You can read all about what we're up to by downloading this collection of documents (including revenue and expense estimates) which Quebecor has filed with the CRTC:
http://www.crtc.gc.ca/public/broad/applications/2010/2010-1188-2.zip