Comparing U.S. and Canadian experiences in an age of global and hegemonic electronic cultgure and communication, Ferguson argues:
“…first, that national/cultural identities are open to influence but they are not necessarily shaped by their electronic media reflection or construction and, second, that assumptions about an undifferntiated global culture as a consequence of consuming the same material and symbolic goods are reductionist and fail even on a continental North American basis. In othe words, we are not what we eat.”
“…Canada's . . . natioanl talent for self-inflicted wounds.” (p. 46)
“[America's] national symbolic exuberance.” (p. 46
“The more compelling sotry is that any distinctively Canadian television and radio survives, given seven decades of American variety, drama and sitcome overspill.”
– Marjorie Ferguson, in “Invisible divides: Communication and identity in Canada and the U.S.”, Journal of Communication, 43(2), (noted Nov. 30, 1993)