Just ran across an ad for the following book while catching up on my reading:
Feeding the Media Beast: An Easy Recipe for Great Publicity
By Mark Mathis
Explains how to deal with journalists in a systematic way from the newsperson's point of view and establishes only 12 rules that cover everything any PR person ever needs to now.
This book was published in July, 2002 by Purdue University Press.
Anyone reading this blog care to pass on these 12 rules or comment on this book? I'm curious.