On Tuesday morning, I will be giving a presenation to the Media Relations Summit in Toronto, Canada. Here's the conference blurb for my session:
““First it was the tech meltdown. Then, the war on terrorism grabbed the headlines. In a news environment dominated by an uncertain economy and global unrest, how can media relations professionals create stories that find their way “above the fold” and on the nightly news? Hear and learn directly from this panel of experienced journalists how your stories can be crafted to compete with the news that is dominating today's media.
You can get the gist of my presentation — it's mostly advice and observations of use largely to public relations and communications professionals – here. As much as I am able, I will have a go at blogging this event.