More People. Less Cosmopolitan. And while it may still be a Woman's World, you might soon say good night to Woman's Day.
Of the top 25 best-selling magazines in the United States, 12 lost circulation, with Woman's Day leading the way with a decline of nearly 20 per cent in the second half of 2006 compared to the second half of 2005, according to an analysis of data collected by the Audit Bureau of Circulation.
People magazine was the number two seller at the back end of 2006, with 1.6 million sales per issue, a circulation figure that was up just over two per cent. The number one seller, Cosmopolitan, sold 1.9 million copies per issue, but that number was down nearly six per cent.
Woman's World was the best-selling women's magazine but, at 1.4 million copies per issue, circulation was down 2.8 per cent. But that was nothing compared to the drop in sales of Woman's Day. It was selling an average of 685,250 copes in the back half of the year which was nearly one-fifth fewer than than the 856,125 copies it was selling in the year-earlier period.
The biggest gainer of the period was Life and Style Weekly, which saw sales jump by more than 25 per cent to 744,453 an issue.
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