So here's my dilemma: I want to encourage communications professionals to tell me what's going on but I also want to encourage them to think about who it is they are sending their stuff, too. I try hard not be rude to PR types because, even though I might be bored and impatient with today's pitch, the pitch or inside info they have for me tomorrow might one that gets me on a front page somewhere.
Recently, though, I've been getting a lot of unsolicited, inappropriate PR bumpf from American PR firms whose message is clearly targeted to a U.S. domestic audience. Here's the text of the e-mail I'm using to reply:
I’m a reporter based in Ottawa, Canada covering Canadian federal politics. If you’ve got something that you think would interest readers/viewers in Canada, please let me know.
This ain’t it, though.
I put a lot of thought into the stories I write that are read by millions of Canadians and I prefer PR professionals who approach their job as seriously as I approach mine. Here in Canada, most PR firms take the time to know what I write about it before adding me to their e-mail lists. Stuffing this in my inbox doesn’t reflect well on your firm. It is evidence of thoughtlessness.
And while it’s easy enough to hit the delete key on your messages or set up a junk mail filter, there’s a good chance that you will one day have a client or message that is important to my readers. And I want to be sure when that day happens, you’ll tell me about it. Until then, though, ease up a bit ..
See blog/twitter/facebook, etc. for more info about my beat and assignments: (Full co-ords in sig file) Look forward to hearing from you when you know a little bit more about me and my readers.
What do you think? Am I too saucy? I'm want to be firm — no more spam — but I want to leave the door open for a future relationship. Suggestions?