Pollster Ipsos-Reid says today that one-fifth of American who have
downloaded a digital music file have also downloaded a full-length movie.
Of course, this was only a matter of time and a matter of consumer
bandwidth.
BitTorrent users are already using that particular
application to move television shows and DVD-quality movies, in addition to
album-length music collections.
“These data are evidence that American downloading behaviors are expanding
beyond music and moving towards broader digital entertainment acquisition
and consumption behaviors,” Matt Kleinschmit, a senior analyst with
Ipsos-Insight's technology and communications practice, says in a press release
from Ipsos. “While the music industry continues to define and integrate
the role of digital music in the existing music marketplace, the motion
picture industry is presented with a unique foresight into next-generation
consumer entertainment. Multimedia-enabled portable devices, digitally
formatted television content, and downloadable back catalogue videos are
just a few of the categories that may be mined in anticipation of
near-future consumer demand.”