AmNet execs think anchors ought to blog

Reuters is reporting that top executives at the American networks — the AmNets, in our shorthand — ought be blogging.

NBC could create Internet blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news, its top executive said on Tuesday.
NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.
“Over the next two years, network news is going to go through a lot more changes,” Zucker said at a Yahoo (Nasdaq:YHOO – news) conference on high-speed Internet use. “This is one of the biggest issues facing traditional network news divisions.”
“I don't know why Brian Williams isn't blogging right now,” Zucker said of the anchor of NBC's top-rated evening news program who took the helm after veteran journalist Tom Brokaw stepped down in December. “We should be looking for a more interactive component … and be experimenting more … [Read the full story]

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